Bond University offers two marketing master's degrees, and they differ mainly in length, credit points and fees. The Master of Marketing runs 1 year 4 months. The Master of Marketing (Professional) runs 92 weeks. Both are taught on campus on the Gold Coast, and both start in January and September.
What the two programs share
Both are Masters Degrees (Coursework) in the study area Business, Commerce, and Entrepreneurship. Each is delivered on campus at the Gold Coast Campus.
The listed intakes are the same for both:
- September 2026
- January 2027
- September 2027
- January 2028
Each program offers seven specialisation options. Their key features include designing and running a social media marketing campaign, creating an integrated marketing communication plan, and designing and conducting market research.
Program codes and length
The Master of Marketing has program code BN-13147 and CRICOS code 113566M. It can be completed in 1 year 4 months, which Bond describes as 4 semesters.
The Master of Marketing (Professional) has program code BN-13148 and CRICOS code 113567K. Its listed duration is 92 weeks. Its key features also mention adding a specialisation in Business Data Analytics.
Credit points
The Master of Marketing totals 120 credit points: 80 in compulsory subjects and 40 in electives.
The Master of Marketing (Professional) totals 165 credit points: 125 in compulsory subjects and 40 in electives.
International tuition fees
For the Master of Marketing, Bond lists AUD 20,060 per semester for 2026, which comes to AUD 80,240 for the whole program. For 2027, the figure is AUD 20,970 per semester, or AUD 83,880 in total.
For the Master of Marketing (Professional), the listed total is AUD 86,870 for 2026 and AUD 90,810 for 2027.
Bond says these fees are a guide only. They vary with the subjects you choose and the year you start, and the fee that applies is the one for your year of entry; the exact figure for your intake should be confirmed through the program information available on this site or by asking our account.
Academic entry
The Master of Marketing requires successful completion of a recognised Bachelor's degree, or an equivalent qualification, in any field. The degree does not have to be in marketing or business.
For applicants from China or Taiwan, Bond lists a recognised 4-year Bachelor degree equivalent to an Australian Bachelor degree. This regional entry line is the same for both programs.
English language scores
Both programs list the same two accepted tests, among others:
- IELTS Academic: overall 6.5, with no sub-score below 6.0.
- PTE Academic: overall 58, with no Communicative Score below 50.
The IELTS and PTE thresholds are the ones to check your own scores against. Bond's listing includes other accepted tests as well, such as TOEFL iBT.
All figures and requirements here follow what Bond University publishes for the intake year.